Branding, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. This helps to identify a product and distinguish it from other products and services.

The branding process is a series of well-defined activities designed to develop a value system and communication framework for a business, resulting in a coherent brand identity. ... The communication framework is the language, tone of voice and visual symbolism that the organisation uses to get their values across